Zoom Interactive Marketing

Say hello to Roi.

Zoom Interactive Marketing creates marketing campaigns built around an individual, not a market. We call it personalized direct response marketing. You can call it ROI.

Find your audience.

Information — the key component behind any successful direct marketing campaign. Zoom IM identifies and segments your audience, utilizing equal parts technology and data. Once your list is enhanced, Zoom IM creates value by filling in the blanks, (literally). We identify variables that will drive responses, determine deployment dates and uncover opportunities.

Fetch results.

Zoom IM does the legwork. After finding and defining your audience, we design, write, print, package, build and deliver engaging creative through a marketing campaign that is relevant to each recipient. In addition, the call-to-action for every piece in your campaign is measurable at the individual level.

Zoom IM offers solutions in…

Direct Mail

Direct mail has the highest and most consistent ROI. You should do more. Every person on your mailing list is different — our approach to direct mail marketing is too. And, unlike traditional methods of mass communication, responses are measured at an individual level, and in some cases, in real-time.

Your database is the all-knowing oracle that drives variable content and creative. Motives, location, age, income, stage in the purchase cycle and history are all important factors when creating a direct mail marketing message.

Zoom Interactive Marketing is CAN-SPAM compliant, whitelisted with all major email providers and uses straight-forward content and clean design.

Not to mention, techniques that will retain higher open percentages, more clicks and more responses.

You have 24/7 access to campaign statistics, so you know how and when your recipients respond.

Event Marketing

Zoom IM utilizes a variety of methods to market your next successful event. Each step is planned and executed to generate the best and most-qualified turnout.

Using traditional, direct mail, online and mobile communication channels, your audience can select an event, RSVP, request a reminder (via email or SMS) and more.

A successful event marketing campaign results in a full guest list – we'll drive them, you provide the punch and pie.

Interactive

That’s our middle name. Our online marketing solutions can be customized and deployed to reach, develop and retain.

Online elements are important in maintaining a consistent marketing campaign across several media. Interactivity also engages users beyond a simple message.

Landing pages, customized applications and full-featured micro sites are just a few of the complements we provide to our print, direct mail, email and mobile marketing.

Zoom Interactive Marketing has direct access to some of the finest-quality, high-definition printing available — anywhere. And, it’s all under the same roof.

We offer a full-line of print products and services, including prepress, finishing, bindery, on-demand printing and inventory management.

Combine some of the most advanced technology in the printing industry with decades of experienced craftsmanship and you get a truly one-of-a-kind product.

Mobile

Zoom IM was among the first to integrate personalized text messages (SMS) as a response mechanism within traditional and direct mail marketing campaigns.

Integrated with your marketing campaign, SMS allows you to increase your response rates and communicate seamlessly with your prospects using mass, variable outbound messaging.

Employ Zoom IM and make 140-characters work for you.

Zoom IM works with…

Companies

Small, medium, or large — we can help. Zoom IM works closely with you, or your internal marketing team to make your next direct response marketing campaign a success. Improve list data, increase effectiveness and personalize a targeted message that drives qualified results.

Associations

Zoom IM helps associations in areas that matter to you. Recruit and retain more members; drive qualified traffic to your next event or conference; distribute relevant information to members, and sell to an attentive audience.

Institutions

Non-profit or not, your success depends on measurable conversion goals. Zoom IM helps you secure prospects and reach out to current and past affiliates with a relevant message and measurable response mechanisms.